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The tremendous outbreak of digitalization paved the way for making money for millions of startups & enterprises emerging in the competitive market. With the surging adaption rate of mobile app technology in the diverse business sectors, no one can deny the role of mobility in shaping the present state of the e-commerce industry.
The evolution of e-commerce technologies served endless opportunities to millions of budding retailers appearing in the market. With the growing popularity of m-commerce apps, it is clear that online shoppers are switching to mobile apps over websites to browse & purchase their favorite products. The intense temptation to use a shopping app continues to inspire businesses to start planning for eCommerce mobile app development to drive the success rate of their ventures with double-fold revenues.
Amazon & Flipkart are not the only leading e-commerce apps with a worldwide user base, many prestigious companies like Walmart, Starbucks, IKEA, etc. are also reaping the benefits of introducing m-commerce apps that generate a great portion of their overall profits. The mobile app from Starbucks used beacon technology to let customers locate their nearby outlets and monitor orders simultaneously with more useful features. Their total sales rates witnessed a hike of 41% through loyalty programs on their apps within four months of launch. While the record-breaking success of Walmart’s mobile apps surprised competitors with more than 58 million downloads by US citizens.
From small shop owners to big retail brands, the majority of businesses consider e-commerce mobile app development as a rewarding strategy to establish their brand and stretch out their market reach. Embellished with interactive interfaces and engaging features, these mobile apps are maximizing the sales for numerous reputed brands established in the eCommerce industry.
List of must-have features of eCommerce application
Your e-commerce app must be designed as the first face of your retail shop on Android, iOS, Windows, & other popular platforms. If you’re one of those aspiring appreneurs then you must get these insights on key features and functionalities of an e-commerce application before hiring any mobile app development company or freelancer to build your dream business app.
Interactive UI design to appeal to users: The first impression is the last impression and your app’s success relies on it. If your app’s interface design fails to attain users’ interest at a single glance then they are less likely to stay on it for long. The blend of intuitiveness and creativity makes your app capable of enticing users with every single tap. Always keep your design as simple as possible as overcrowding your design with lots of animations and elements never goes well with customers’ expectations.
Keep security at priority: Along with the login credentials and other information shared by customers, most customers tend to make online transactions using debit/credit cards, e-wallets, & other payment modes. Therefore, ecommerce app development service providers must focus on leaving no rooms for loopholes in the security level of the app to avoid fraud & cyber-attacks.
Easy checkout in one click: Too many steps during checkouts lead to shopping cart abandonment. Your customers may abandon your cart when they have changed their minds or got the same deal at a cheaper price. However, the multi-step checkout process is a major reason that encourages them to leave the cart in the middle of transacting the payments. Simplify the checkouts and provide more payment options to enable one-click transactions on your eCommerce app.
Optimize the quality of product images: No one would ever pick a product that looks dull and boring in the picture. Visual appeal can matter a lot in converting every tap on your eCommerce app into a successful sale. Hence, always prioritize the image quality of your products before showcasing them on your app as they not only communicate your brand but also build your business reputation in the eyes of customers.
Social media integration: Most customers love to socialize just like they are fond of online shopping. Your mobile app development strategy for your retail business must involve social media integration with one-click signup and login setup. By letting your customers share their experiences with your products and review your services on popular social media platforms, your business will gain traction with a good following and publicity.
Seven factors for successful eCommerce mobile app development
Make shopping effortless for customers: Your mCommerce app must be designed to deliver a simplified and convenient user experience. If users are juggling with too many complications on your apps, they won’t take a second before they quit using your app.
Bring distinctive app experience only for mobile users: E-commerce mobile app development is not about turning your website into an e-commerce platform. Don’t make the mistake of using the same concept of presenting a mobile app like other retailers are using. Your eCommerce app must bring unique mobile experiences that are only meant for your customers. This will boost customer engagement and retain users for a never-ending period of time.
Integrate in-store functionalities on your app: Nothing is more worthy than fascinating your customers with stunning shopping experiences. Your mobile app can make it possible by presenting an in-store environment for shoppers who explore & analyze every single product to make the best online purchase. Product reviews, 2-dimensional view, filter options, product categories, digital receipts, location-based offers and programs, your m-commerce app will serve the most desirable user experiences to people shopping on it.
Opt for mobile-based functionalities: Location-based messaging gives a chance to present your brand as per the shopping preferences and mood of your potential customers. For fruitful mobile app development, take advantage of mobile’s context-focused functionality that allows retailers to have meaningful interactions with customers.
Analyze before using metrics for app tracking: In the excitement of tracking growth metrics of your app, your metrics can derive inaccurate data on the number of downloads, conversions, & other analytics. Make sure that your metric can monitor tracking conversion, frequency, recency, and various statistics with utmost precision.
Get a backend team specifically for app users: You can’t use the same customer servicing team of your eCommerce website for an m-commerce app. Assign all the tasks of resolving queries of app users and monitoring their orders to a separate staff of professional customer care executives.
Testing is crucial for an app’s success: Before deployment & launch, every mobile app development project demands testing to analyze its performance, responsiveness, & accessibility on various platforms. If the app fails to meet the quality & speed then users would start looking for other options by uninstalling it eventually.
Mobile app technology has always revolutionized the e-commerce industry by empowering retailers with a diverse target audience. The growing demand for eCommerce mobile app development also justifies that businesses are getting better exposure by presenting apps for generating higher revenues with better brand visibility and expansive customer base in the global market.
