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The coronavirus pandemic has severely affected the beauty and personal care industry, and with its outbreak leading to a national lockdown, human life and financial situation are facing enormous decline. The shut down of the market, beauty salons, and the irregularities of online stores have left a bad stain everywhere.
Beauty and cosmetic products occupy a prominent place in the life of a woman and nowadays also among men. Impacts on the cosmetic brand industry are seriously affecting their production and supply. Today’s pandemic has reduced customer’s “demand for make-up and cosmetic products, mainly because we are forced to remain closed within our home environment, and secondly, the rise of the deadly virus associated with fear of infection.
Nowadays, there is a standstill. Women, in particular, have no other way to maintain their beauty regime than to turn to natural and homemade DIY services. Skin contact is strictly prohibited and social distancing makes the rounds, life itself is under restrictions. In view of the low or no income flow around the economy, beauty salons, spas, and beauty markets are excluded.
As a result of these reduced and “virtually unlimited” demands on beauty and personal care, people are shifting their interests towards nature and greenery, which is causing enormous suffering to the beauty business. Revenue and demand for beauty services have severely affected the beauty business, and this closure has led to a disruption in production and supply, as no industries can operate without a workforce, which has really stopped the flow of funds. Well-known beauty brands such as L’Oréal, Maybelline, Huda Beauty, Lakme, and others are completely excluded from their production. This has led to beauty retail shops and even online portals being set up like an urban hub.
Let Us Consider The Impacts of COVID-19 in Detail –
Beauty Advice
The functioning of Gemstones and crystals will help you sail through the tough times of the Coronavirus”? Make-up artists in Karachi and even different beauty counseling services will be hampered during this lockdown outbreak. Their careers are at a low point as everybody is afraid to get infected, and the need for make-up is almost zero as no parties or events take place.
The Running Production of Personal Care and Beauty Products
Production of running products was halted halfway through because of this coronavirus lockdown, resulting in huge losses of manpower, raw materials, and even financial losses. In between, ongoing production was halted to meet the needs of the people. This reduction in the production of make-up products also has an impact on the cost of bridal make-up in Karachi, as after the lockdown prices would be higher to offset the losses due to COVID-19.
Delayed or No Delivery of Beauty Packages
In the midst of this lockdown, people breathed a sigh of relief on behalf of online e-commerce portals. Prior to this pandemic effect, ordering on these portals, with their promising news updates, was far too easy to deliver as quickly as possible. However, the high warnings throughout the country during this coronavirus pandemic also hampered the smooth flow of online portal sales. As coronavirus cases increased, the country was divided into zones, resulting in delayed or no parcel deliveries, especially in red zones.
Beauty Salon and Spas Close
Without mobility in this pandemic season, when everything is shut down, without access to anyone, the beauty business is facing a high degree of destruction. The salons are being completely closed, with a great negative effect on the salon business, the owners, and also the workers. It makes the financial situation more difficult, as there is no cash flow and their lives put them in a situation where they face each other with hands and feet.
This is the bitter truth and brutal reality of this COVID-19 pandemic. But then we cannot shirk from it but must be ready to face what comes next. It is advisable to focus on solutions and appreciate the blessings of life, instead of enduring problems. This virus is here to stay, does not know how long. All we can do is stay solid and hope for the great!
