When you’re starting your online business, you need to build up your reputation which starts with a website. It’s the backbone of your business. The more it looks good and attractive, the higher will be your credibility. And it will also add to the opportunities to grow your small business with time.
There are many reasons to invest in your website. One of the most important ones is that your customers make an impression of your business from your website. Not only the impression but also it helps them to know about your startup. So, if you have a small business idea in your mind and are looking to create a website, here are some key factors which you shouldn’t ignore at any cost.
- PERSONALIZED DESIGN
Your website should define the purpose of your business. There are a million designs of a website but if you don’t personalize the design according to your business goal, you won’t make the most of your website. The first step should be to understand your business and your audience and then go for a custom design that will interact with your audience.
Use the SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) approach to making your website meaningful. Further, also analyze the market and the competition of your niche. By studying all the ins and outs of your business, you can come up with a great personalized website design that will help you generate revenue in the long run.
- SEARCH ENGINE OPTIMIZATION
There are more than 400 million active sites on the internet giving rise to competition in every niche. If you don’t want your website to get lost in the staggering numbers, search engine optimization is a must. It brings your website up in the competition, grows its organic reach, and also the search results.
If anyone searches on your niche and Google recommend your website then it’s because the site is optimized according to the latest Google algorithms. So, whenever you’re about to launch your business online, always consult with any SEO Expert in Islamabad, Karachi, or any other cities in Pakistan to boost the organic reach of your site.
- ATTRACTIVE CONTENT
When a visitor first comes to your site, the first thing that caught his attention is your website title and headline. For example, when you see a 50% discount written on any e-commerce site, you’ll always browse the website to learn more. That’s why you should emphasize on the content of your homepage.
Your content shouldn’t only be SEO-optimized but also should have good readability to make your audience understand your business in one go. For this, you shouldn’t write long paragraphs of text but should sequence it in headings, key features of your product, bullet points, and call-to-action. It will retain your audience on the site and will keep them curious for more.
Imagine getting up one day and seeing your website hacked. Would you be able to afford it? Hacking is a common practice to harm your business. And you don’t need to become a big name to be hacked, your small business can come under the circumstance too. That’s why your website security is important.
With the launch of your website, you also need to be sure about its sustenance. For this purpose, go with a recommended website hosting solutions, stay alert of phishing attacks, choose strong passwords for your website, and always get your website checked with security tools like OpenVAS or Netsparker. If you don’t focus on its security, it will result in losing a lot of traffic to your website.
- TRAFFIC GENERATION
The purpose of a website is to gain traffic to reach more customers and gain more leads. There are many ways to do it but the most beneficial is social media and email marketing. The more you’re active on social media, the better traffic you can direct to your website. There are a lot of social marketing channels so you have to choose according to your small business, the platform which not only suits your niche but also your customers.
The number of followers on your social network will increase the impact of your website and will also grow its ranking. So, whatever platform you choose, make sure you create a quality that resonates well with your audience.
Apart from these 5 key factors, the theme and design of your website are also important. The tip is to study your business niche and its competition before you go for a website design.